The KARES Foundation has established branding guidelines to streamline our communications and ensure consistency in our visual messaging. You are welcome to download and share KARES digital materials and mission, as long as no modifications are made to the original logo. If you are planning an event or fundraiser, our Marketing Committee is happy to work with you to create or provide digital or print materials that work cohesively within our branding guidelines.

How to use the KARES logo

You are welcome to download the logo and superimpose it on your own designs, as long as it is highly legible (20+px), and the related materials positively benefit the KDM5C community through awareness, advocacy, or financial support. There are logos available with both white and transparent backgrounds.

Mission

Our mission is to improve the lives of those affected by KDM5C-related disorders through advocacy, research, education, & support for individuals and families.

Typography

The official specific font of KARES is Montserrat, with Montserrat Extra Bold being used in the logos, and Montserrat Light used frequently in our website copy. If you create designs, please consider using this or a similar Sans Serif font to maintain consistency. Various weights can be applied to the same font to provide visual variety.

Color palette

The KARES primary and secondary branding colors are listed below, along with their hex codes, which allow you to match the specific colors digitally:

Primary:

• Purple #3d2360

• Green #7dc758

• White #ffffff

Secondary:

• Light Green #dbfbc3

• Medium Purple #8d77ab

• Light Purple #ece6ff

Signage

All types of signage for formal fundraising events should be approved by the Fundraising and Marketing committees and/or Executive Board. Contact Amy Robl, Lara Erekson, Amanda Lowry, or Melissa McNeilly or email karesfoundation@gmail.com.